Developed at Stanford University, Biodesign aims at improved medical care by providing a novel entrepreneurial program to selected interdisciplinary teams and by creating new businesses. The logo was born thinking about the iconic symbol of the red cross rappresenting the hospital. We wanted to unify it with the concept of interdisciplinary team, which is one of the core values of the Biodesign Finland and we enhanced it choosing vibrant colors. The rounded corners instead brought softness and the aspect of complementary. For the business cards we designed four versions with four colors for each member of the team.
Company Northbay Oy
Creative director Otto Olavinen
Designer Riccardo Pizzuti