ICET Studios, an Italian company working in advertising, television, fashion shows and events setup, asked a 3D visualization of the Gruppo 24 Ore’s stand for a trade fair in Milan. Starting from the technical drawings, the process included modeling, texturing, rendering and photomontages. The firts picture shows a top view of the space where it’s possible to understand how all the elements are arranged, how people will have access and flow through the stand. The picture below, is a photomontage showing different functions of the areas from a prospective angle of the stand.

‍

Client ICET Studios

Designer Riccardo Pizzuti

‍